mp4: Improve parse_tag().

mp4: Improve parse_tag().

* Merge tag_add_field() and read_string() into parse_tag() since they
are simple enough and have only one caller.

* Avoid memory leaks in the error case.

* Let the function return an error code (rather than -1) in all cases,
and check the return value in the callers.

* Add a sanity check for the subsize.

* Avoid creating two copies of the tag value.

* Rename the variable for the tag value.