Convert INSTALL and NEWS to markdown format.

The grutatxt project is dead, so we have to switch to something else
eventually. Fortunately, there are only three files in grutatxt format,
one of which (README) does not need any changes. The other two are
converted to markdown format in this commit. This is a rather simple
matter since only section headings, links and preformatted text need
slight adjustments.

The commands in the Makefile are modified to run markdown(1) instead
of grutatxt(1).